BSId Framework

derSEPTEMBER 21 / IN-ANTICIPATION TO-DOs

Start of class, each group should have:

  • A team of three members. (For now, defer who will do: B/SD/ I…but think about it).
  • A shared entity (be it an institution; a business; an organization; or event/program, initiative / campaign, etc.)
  • A shared idea of what each group will build as a team of designers (more on this below)

First stab at a mission statement

  • 11 x 17 (landscape orientation) – for posting in the class / typeset

First stab at a vision statement

  • Same specs as mission

A vision statement defines (envisions) an optimal state that would be the result of your work. Typically these are far in the future, but how far forward you’re looking is simply contingent upon your project. Probably one sentence, compact, inspiring. A mission statement is more about the present, and the purpose of actions. It should cover for whom, what you’re doing, and how generally you’ll accomplish it. Possibly a single sentence, and no more than three (try to be concise, but more to be said than with vision).

Diagram study of your institution; business; organization; or event/program

  • 22 x 34 (landscape orientation) – – for posting in the class.
  • Hand-drawn, scan for presentation.
  • title of entity, type of entity, plus list of team members up top
  • define core parts, organizational activity areas, etc.
  • annotate potential stakeholders, users, audiences, impacted parties, etc.
  • finally, anticipate needs and matching design touchpoints in the areas of Branding, Interaction Design and Service Design (annotation > list)

Deliverables review & next steps

Convene in teams and continue to develop your ideas. Look ahead to next Thursday’s (9/28) presentation for outstanding elements. You might begin with the case study. Or you might attempt to get more specific with possible touchpoints. Etc.

In this time you will also meet with one instructor as outlined on Team Meetings Schedule . Instructors will work through teams in the order listed there. Let your instructor-of-the-day know where to find you if it’s not in our studio.

 

SEPTEMBER _26

You will again check in with an assigned instructor (flipped from Thursday) as listed in the Team Meetings Schedule . Unlike Thursday, it might be possible for you to meet with both instructors (as we have more time). You can enter your team number in an instructor’s “extras” columns to get a place in line behind that instructor’s assigned for the day teams. There are two extras afforded, per instructor meets.

Co-write with your group, in-class, a creative/systems brief that accounts for the following:

YOUR ENTITY PROPER … (what is your entity? what does it do? what service does it provide? etc.)

  • off your “diagram-like” (or analogous) study, describe core parts, organizational activity areas, etc. of your system.

WHAT TYPE OF BEHAVIORS ARE FOUND/SUPPORTED BY YOUR SYSTEM (motivations, needs, social conventions, etc.)

  • remember all the assigned/decided behaviors + reading categories from Thackera? … plus other examples such as “work,” “play,” “leisure,” “learning,” etc.

WHAT KIND OF PEOPLE ARE FOUND/SUPPORTED BY YOUR SYSTEM … (who is who in the system? doing what? etc.)

  • take into account stakeholders, users, service providers, parties, etc.; if/when in doubt, follow the breakdown below:
  • stakeholders: constituents, citizens, affiliated groups, etc.
  • users: participants, audiences, impacted third parties
  • service providers: agents, staff, drivers, front- and back-of-the-house, etc.

Note: Ultimately, your umbrella creative/systems brief will describe all of the above and provide us with a general sense of where you are heading when it comes to a design system. Furthermore, this “umbrella description will begin to provide you with insights as to where you might find touchpoints that will need your attention and design.

SEPTEMBER _28

• 12 (+3 minutes to discuss = 15) presentation to whole class, each group.

Order of group presentation: 1, 3, 5, 7, 9, 8, 6, 4, 2.

In no more than 20 slides:

• summarize the ‘key ideas’ (mission statement, diagram study, etc. ) from the previous 2 class sessions, which characterizes your group’s concept (entity), to date. This should take about 6 minutes.

• Discuss research (is your ‘topic’ researchable?) to date. What precedence (what others have done)on-hand, which informs your thinking forward? Indicate books, articles, frameworks, etc. which you draw from. This should take about 2 minutes.

• Then, Conclude the overall presentation by identifying a BISd design case study (from the last 10 years) – could be one from precedence identified, now elaborated upon. For example, The (RED) initiative, Branding for Obama, Design firm 2×4 collaboration with Rem Koolhaas at IIT, or the Vancouver 2010 Winter Olympics – all are examples meeting the basic threshold need of SMALL, MEDIUM, AND LARGE design touch points (be it, physical, digital, virtual/remote, environmental, global / local, etc.).

Basic guidelines for the case study (your work process, prior):

  • Develop (the case study) as a team, but each individual first presenting a idea / finding of their own – then pick.
  • Pick a case study, that reveals the multiple touchpoints – big, medium, small, and is contemporary.
  • Try to find a case study, or example – body of work, that is useful as a model for your idea in mind, but is not the same. Your choice of inspiration should not be arbitrary, or simply convenient.
  • Case study should have all aspects (branding, interaction, service), though they may not be equal – but made explicit in the case study presentation / discussion.
  • …and finally EACH GROUP PICKS A REPRESENTATIVE TO CHECK WITH OTHER GROUPS, TO MAKE SURE NOT THE SAME CASE STUDY IS PICKED / DEVELOPED. COMMUNICATE! NEGOTIATE IF / AS NECESSARY, SO AS TO ASSURE BREADTH IN THE FINDINGS

 

October _3

• Workday, and desk review with professors.

Order of group discussion: 2, 4, 6, 8, 9, 7, 5, 3 ,1.

• Declare (tell professors), who is doing what in the group, in terms of B/SD/I…a plan forward.

Begin to detail your potential and to-date individual design contributions that will inform and operationalize your shared entity. This, by thinking in three different scales when it comes to possible design touchpoints you foresee designing: SMALL, MEDIUM and LARGE (physical, virtual/remote, environmental, etc.). And, in that, begin to anticipate where they might fall when it comes to our three design genres: BRANDING, INTERACTION, and SERVICE DESIGN. Example: Branding needs three (scale: S/M/L) touchpoints, service three, and so on.