GD 301 Branding, Interaction, and Service Design
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BRIEFING NEEDS
- COURSE LANDMARKS TIMELINE (see below)
- PROCESS-DRIVEN TO-DOS (below)
- SHARED, GROUP-AUTHORED BUILDING-BLOCKS/KIT-OF-PARTS (due in two weeks … see below timeline)
On the front-end, each group should be working towards building a shared set of building-block component parts that will inform both collaborative as well as individual work when creating your entity and larger supporting design system. In doing so, each group should observe the following three categories:
• LANGUAGE, GRAPHIC, and IMAGE
Language: includes everything from sign-offs, to tiered taglines, to extended narrative text, to voice and tone.
Graphic: includes everything from color palettes, to typography, to geometric and iconographic form vocabularies.
Image: includes everything from patterns, to illustration style, to photography, to meta-driven art direction.
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• TOUCHPOINTS DESIGN PUSH (progress reviewed periodically; due end of term … see timeline). Each and every individual student should also be working, alongside teammates, on three distinct (yet interrelated) touchpoints, each a match to one of our three project-type buckets: BRANDING, INTERACTION, and SERVICE DESIGN.
Moreover, each student should be determining, also in coordination with teammates, a distinct scale for each design; this, a match to the degree of complexity of each touchpoint. These three scales are: SMALL, MEDIUM, and LARGE.
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• MINI-LITERATURE REVIEW (progress reviewed early November; due end of term … see timeline)
Finally, each group should be working towards building a shared “mini-literature review” that will also help inform the creation of your entity and larger supporting design system. In doing so, for curatorial purposes, each group should observe the following three categories: PDFs (texts), LINKS (online resources), and EXEMPLARS (references).
Sources for mini-literature reviews are books, newspaper/magazine articles, web sites, like initiatives /projects, etc. These should provide you with a library of analogous ideas, case studies, and more that describe trends, exemplary like-entities, etc. that should help towards further detailing your very own work.
ATTENTION: Make sure that you are making progress in this on-going most important to-do (be aware that you will have to follow-through on this leading to a concrete deliverable as part of your process work as well as final review).
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REMAINING COURSE TIMELINE
October 10 / Meet with assigned profs, sign-up meet, then work on:
A trio of individual plans, that describe potential touchpoints
A trio of commitment-to-touchpoints punchlists (one for each individual team member)
October 12 / Studio visitor (Will Hall, NYC) – 1 hour + workday:
Commitment to touchpoints (should be already done, committed to)
Work on landmarks timeline and process to-dos (stated below)
Optional sign-up meet meet with professors.
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October 17 / workday, sign-up meet with professors.
October 19 / building-blocks progress review_small group sign-up meet with professors.
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October 24 / building-blocks completed (separate folders for: all graphic / images, language, mini-lit. review, research, process….ALL WHICH CREATE THE ‘KIT OF PARTS’.
Optional sign-up meet with faculty
October 26 / Workday + revisions / additions of mini-lit. review
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October 31 / reveal of first layouts for three touchpoints
small group sign-up meet with BOTH professors
November 02 / Workday
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November 07 / Workday + Meet with assigned profs, sign-up meet
November 09 /Workday + Meet with assigned profs, sign-up meet
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November 14 / workday_optional sign-up meet with professors
November 16 / half-day – 1:30 to 4pm (in Rm. 318) – comprehensive pin-up of three touchpoints, each group — Salon style review_rotunda, or and galleries. All, at once.
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November 21/ workday_optional sign-up meet with professors — everything is “finished” at this point. Primary video work occurs upon return from break
November 23 / Thanksgiving.
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November 28 / workday_ refinement – proofread to work documentation (book pages), each group
November 30 / Junior reviews work documentation (TBD), w/ time for work upon completion
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December 05 / Final work delivery, 1:30 pm — sharing videos and handing in books
(…this would be during your assigned ‘exam’ time — so, TBD. The 5th may change.)
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GD301_Branding, Interaction, Service Design 