Abby Herman – Nikita Miller – Matt Rogers – Anina Van der Vorst – Kayla Watson
Location:

Audience: We have identified three main purposes that will use the Beltline
- Residential
- Recreation
- Commuters
Overall Aims/ Challenges: With our three main audience members we wanted to address the issues of safety, accessibility, proximity, and congestion with aim of creating a space that is usable by residents, recreation lists, and commuters.
Concepts: We decided to focus on branding, trail markers, an app and a mural.
Branding: “Why aren’t you going downtown?”. We want the Durham Beltline to not only be a physical brand but a brand experience. We want community members to take pride in the use of the trail but we also want to get people who wouldn’t traditionally go downtown, to use the beltline and experience more of Durham. We’re don’t want the trail to seem like a “copy and pasted” bike trail from other cities.
Aims/Challenges: How can we get different people to want to use the beltline?It needs to appeal to a range of people
Trail Markers: The trail markers will serve as a physical wayfinding system. It serves to differentiate between districts or sections of trail. Along with this, it can track distance or miles for recreational users.
Aims/Challenges: Can the markers help people feel an attachment to the beltline through brand and sub-brand? If this part is my district, do I want to keep it clean, safe, etc?
App: The app will serve as a digital wayfinding system. We don’t just want the app to do something that markers are doing. We want the app to be frequently updated with events downtown and serve as a method for small businesses to get involved (“Small Business Saturdays,” farmers markets, etc).
Aims/Challenges: How can we make the app feel useful and not like it was an afterthought?
Mural: We want the mural to serve a monument of landmark on the trail. This mural with get the community involved and help unify the community (method of unification). Get the community involved and help unify the community. The mural will fit the existing aesthetic and vibe of Durham. The mural is also something that can change regularly which it can host frequent events and it stays fresh.