This two week project was slightly stressful but the end result of what we came up with was very rewarding. I believe two weeks is not enough time to fully complete this project but I was amazed with how much we got gone in such a short period of time. The location we had was hard to create a solid brand for because we did not have much to work with. It was really run down, the water was not accessible and the building were always empty. If it were up to me, I would of selected a location with more people, wide landscape, and better attractions.
I enjoyed my team members during this two week project. Everyone contributed to the brand assets, the deliverables, and the overall presentation from start to finish. I dont mind group projects but we all know that there be some slight constraints along the way such as, availability, lack of communication, or other personal distractions. This is all apart of working in a group; However, I felt like we managed to keep everything in tack while we work on this project. I was responsible for redesigning the brand logo, sub-brand logo, collecting images for the video and completing the final 36 x 50 inch poster. I definitely utilized my group members feedback to guide me throughout the process, which made this whole experience much easier. It was very enlightening to see each person’s design process and how they tackled specific design challenges for the first time. They definitely encouraged me to put my best forward and leave a good impression within the group.
Since we had a short period of time to complete this project I was extremely motivated to get a head start on our process work. I wanted to be an active team player and support my group member if necessary, so I was open to volunteering on certain portions of the project that was not initially assigned to me and provide feedback to make sure everything flowed together. I believe we had a focused and dedicated group because everyone was willing to work late hours and work from home to make sure we met weekly deadlines. In the end, we produced a great deal of work and I feel like everyone did their best to make “The Kit” an unique brand that people would respect and love over time. I really don’t have any suggestion for future design collaboration but I will suggest to other young designers to archive all of your process work because it will come in handy when constructing your final deliverables and even other future projects.
Process Work:
https://drive.google.com/drive/u/0/folders/0B5YOhOxwDkoyN1U4bEJmX0J4MDg
GD301_Branding, Interaction, Service Design 