Identity of Raleigh shifting around the location of the stream.
The City of Raleigh in partnership with “THE STREAM” has established two venue locations alongside either side of the river. One venue referred to as Upstream and the second referred to as Downstream.

With Raleigh’s identity now being centered around “The Stream” we will promote a switch in language, specifically language linked to directions. Instead of referring to the city of uptown and downtown the city residents refers to themselves in relation to upstream and downstream.
We have to be careful to not make the two venues based on wealth, status, etc. our main goal is to integrate the different parts of the community through the stream and through the venue events.
We are trying to create a adaptable logo that can flip depending on if it is an upstream or downstream event.


“THE STREAM” is the overall name encompassing both venues. The logo and name is fluid and allows for language substitutions and additions.
For example exploration of names for events and services under “THE STREAM:”
- Main Stream
- Live Stream
- Stream Line
- Down Stream
- Up Stream
- X Stream
Keeping a base typeface and feel for the overarching brand “THE STREAM” and tweaking it depending on the subject/even allows for continuity and brand recognition while still being flexible and fun.



- Mass Transit (StreamLine)
The Stream Line bus line is the connecting element that runs between the two venues. We are repurposing the existing bus line that already exists in that area which is now part of the greyhound system. The buses themselves, bus stops shelters, benches are a good canvas for advertising upcoming events and repurposing for or need to get the word out to the community.



A central place to see all the upcoming events and past events at the venues and learn about “The Stream”
Seasonal Events
The identity of the stream will be built largely around its relationship to the community (the city of Raleigh). In order to help build this community interaction, the Stream will be used as a location to host special events. These events will take place at the same general location so that participants to eliminate some confusion. Everyone is free to participate. These events differ depending on the time of year and will cater to various age groups and backgrounds. The goal is to integrate the community by bringing people in the city together while, at the same time, establishing the stream as a presence that can become a part of Raleigh’s identity!
These events will feature various activities that take place during different parts of the year.
Summer: Float fest, boating, tubing, making boats and racing, ice cream festival, concerts, cookouts, romantic nights for couples.
Spring: Easter themes, concerts, wildlife related events, cookouts
Fall: Halloween (BloodStream), Thanksgiving, bonfire
Winter: Christmas, ice skating, lights,
Advertisements for these designs may manifest themselves in various forms. Our current ideas include posters and a website, but we are also considering more innovative ways to let the city know about upcoming events. These designs will hopefully be something that participants want to collect or curate.
https://docs.google.com/a/ncsu.edu/presentation/d/1lrTXcXDoO_u2Idz-t34SMJY7a-f7KCsB2ghsq2H_WsU/edit?usp=sharing